4/19/2023 0 Comments Shutterbug big boi![]() “The keys caught me, the ragtime piano - super jammin’. sent me the record in the middle of the night,” Big Boi remembers. Luke - once a Top 40 whisperer, now best known for his lengthy legal battle with the singer Kesha - Cirkut (Katy Perry, Miley Cyrus) and LunchMoney Lewis (Nicki Minaj, Christina Aguilera). Much of the album was a collaboration with the rapper’s old producer pals Organized Noize, but it also included “All Night,” which was written by various members of the Los Angeles pop machine, including Dr. Reid from Def Jam to Epic, and then departing Epic after Reid was pushed out the door following allegations of sexual misconduct.īig Boi’s final release on Epic Records was Boomiverse, which came out in June 2017 without making a ripple. He has changed labels multiple times, following longtime friend L.A. It was a move that baffled - or maybe worse, bored - critics and consumers alike. In 2015, Big Boi went on an odd detour, collaborating with indie duo Phantogram as the group Big Grams. His most successful solo single, “Shutterbug,” peaked at Number 60 on Billboard’s Hot R&B/Hip-Hop Songs chart in 2010. The fact that “All Night” cleared these hurdles and is now Big Boi’s most-streamed song on Spotify and his biggest single at both pop radio and rhythmic radio - a format with a 40-million-strong audience that serves as a connector between the Top 40 and hip-hop airwaves - suggests there is hope for other rap and R&B singles, which are frequently denied the opportunity to reach pop radio’s wide listenership.īig Boi has been hit-less since he left the duo OutKast, a legendary figure but a member of the old guard in a genre that elevates exciting young voices faster than any other. What’s more, “All Night” came out more than a year ago, meaning that it’s effectively ancient - hits usually become successful in the weeks after their release, not 14 months later. Rappers, especially aging ones, rarely have success on pop radio. To put it simply, if crudely: “All Night” should not be a hit.
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